Salvation Army Commercial

Theres a new commercial advertising the Salvation Army. In it a Salvation Army 'soldier' rings her little bell by the homeless, drunks, flood victims, so on and so forth. Now I can't help but think that she'd be alot more help if she'd put the damn bell down and help the people trapped on their roof in the flood. And does she really think the drunk guy needs to hear a loud bell in his present state?